Tuesday, January 22, 2008

Tesco Nappy Rash

Thanks to Katie Toms on the London Feminist Network for alerting me to this one. Tesco, for 3-6 month olds.

Remember when Dove told us "Talk to your daughter, before the beauty industry does"? Looks like the myths about female beauty are being foisted on kids well before they can even talk.

If this makes you just a teeny teeny bit mad you can write to:

Tesco Customer Service
PO Box 73
Baird Avenue
Dryburgh Industrial Estate
Dundee
DD1 9NF

5 comments:

Paul said...

"Looks like the myths about female beauty are being foisted on kids well before they can even talk"

Exactly how are they being foisted on a 3-6 month old who can't read or talk?


I wholeheartedly agree that it's perpetuating 'the myths of female beauty' amongst mothers, who presumably buy this kind of thing because they think it's funny. But how do you think it is materially affecting 3-6 month old ?

Cruella said...

Kids understand things long before they speak. People see the T-Shirt and repeat the slogan out loud. Other kids read the slogan...

Iceman said...

Did you ever see these:

http://www.tshirthell.com/babyhell.shtml

Clair said...

Rubbish. Any sane parent would get the baby one of those 'What Would Joe Strummer Do?' shirts.

Clair said...

Actually, I've just written to Tesco Chairman Sir Terry Leahy - go to the top where more mayhem can be caused!