Fortunately so far in the UK we don't have adverts for prescription drugs - we do have adverts for painkillers and off-the-shelf or over-the-counter drugs. I think even these should be taken off - people shouldn't be telling their pharmacist what they want, years ago you went to the chemists and asked what they had for your condition, these days people go in with a brand name in mind.
Thursday, January 03, 2008
Just The Medicine
Fortunately so far in the UK we don't have adverts for prescription drugs - we do have adverts for painkillers and off-the-shelf or over-the-counter drugs. I think even these should be taken off - people shouldn't be telling their pharmacist what they want, years ago you went to the chemists and asked what they had for your condition, these days people go in with a brand name in mind.
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2 comments:
Interestingly, a couple of years ago the head of GlaxoSmithKline testified to Parliament that it would be a really bad idea to let pharmaceutical companies advertise in the UK. Of course, they advertise in the US just like anyone else. But at least they aren't pushing to expand it elsewhere. There's not a whole lot about this industry that I like, but occasionally there's a crumb.
Great idea K, I am listening and reading at the same time... getting you in triple stereo ;) x
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