If there is a (fairly small) story here it's that she started doing this when she was 15. The men she met at this time are legally rapists. Where is the documentary that tracks them down and asks them what the hell they were doing? Instead it asks why she did it - SHE didn't, SHE was too young to consent. THEY did it...
Also today on the BBC is this story: a documentary has been made about comedian Jeff Leach and the fact that he says he's had sex with 300 women. I've met Jeff once or twice on the comedy circuit but not really enough to have an opinion about his work (or to number among his bedpost notches). So how is it news for a man to have 300 partners but for a woman to have had just 40 partners?
The discrepancy is repeated in the middle of the article "It's said the average British man has had 13 sexual partners and women have had just seven.". Ok so men are having twice as many sexual partners as women? Are British men having as much gay sex as straight sex? Or are they having more than half of their sexual encounters while on holiday in the rest of the world? Seriously THE NUMBERS DON'T ADD UP. IT'S NOT POSSIBLE!
To be honest I don't think there's really anything shocking about having had 300 sexual partners. Of course if Jeff is unhappy about being promiscuous and wants to stop but finds it hard (ooh err) to do so, he can seek help, and if the BBC thinks that's an interesting topic for documentary, they can make it. But the whole project seems to me to come with the implicit message that promiscuity is automatically shameful and wrong. The tabloids are full of this: words like "cottaging", "dogging" and "wife-swapping" are treated as shocking and shameful despite the fact that none implies any co-ercion or dangerous or dishonest behaviour.
Personally I think if you're honest with people, practice safe sex and are careful not to take advantage of people who are drunk or otherwise vulnerable - do what you like!
*As a footnote we are always told about the dangers of meeting people online. It's presumed to be easier online to misrepresent yourself (i.e. pretend to be younger, etc than you really are) but frankly lots of people do that in real life. Most sites recommend meeting people you've met online in a public place and while there may be benefits to that I tend to think it sends out two very unhelpful messages: (1) you can identify a rapist or violent person by looking at them or briefly speaking to them and (2) if things turn nasty after you've agreed to go somewhere private with someone, it's your own fault.