Now personally although I think his behaviour is deeply inappropriate, I actually think that one of the most interesting things about reality TV is that it exposes how widespread attitudes like this are.
But more importantly, is this behaviour any better than that which led to Jade Goody being vilified on national TV? No, not really. So it seems we our media does react to racist behaviour but only when it suits them.
I see the trailer for the remainder of the series shows the same guy telling women contestants that he "does love a good pair!" and asking them "where are the melons?" and rather than questioning whether these are appropriate or could be seen as sexist - they are the "highlights" picked out to be shown in the trailer. No doubt the media will be suitably up in arms. Not.