Tuesday, October 16, 2007
Someone else has noticed the contradiction in the Unilever Dove campaign and the other campaigns it runs. Step forward Campaign for a Commercial-Free Childhood. And in general, what a great concept. I have mentioned it before back in the very VERY early days of Cru-blog. I believe some Scandinavian countries have laws that forbid advertising aimed at the under-12s. It's a great idea, makes complete sense, don't bombard kids with media messages when they're too young to know what's going on. Anyway if you're of a mind to, you can mail the company via the CCFC website and air your views on their marketing strategies.