Someone else has noticed the contradiction in the Unilever Dove campaign and the other campaigns it runs. Step forward Campaign for a Commercial-Free Childhood. And in general, what a great concept. I have mentioned it before back in the very VERY early days of Cru-blog. I believe some Scandinavian countries have laws that forbid advertising aimed at the under-12s. It's a great idea, makes complete sense, don't bombard kids with media messages when they're too young to know what's going on. Anyway if you're of a mind to, you can mail the company via the CCFC website and air your views on their marketing strategies.
Tuesday, October 16, 2007
As If By Magic
Someone else has noticed the contradiction in the Unilever Dove campaign and the other campaigns it runs. Step forward Campaign for a Commercial-Free Childhood. And in general, what a great concept. I have mentioned it before back in the very VERY early days of Cru-blog. I believe some Scandinavian countries have laws that forbid advertising aimed at the under-12s. It's a great idea, makes complete sense, don't bombard kids with media messages when they're too young to know what's going on. Anyway if you're of a mind to, you can mail the company via the CCFC website and air your views on their marketing strategies.
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