Sketch comedy - This is where 2-6 people perform sketches, sometimes with music - 3 all-male groups and 2 mixed groups.
Stand-Up - You know what this is; one man, one microphone and some jokes - 6 men
Hot new talent - Impress friends and family by saying you saw them before they were famous - 6 men
Musical comedy and character acts - Hey, who are these crazy characters???????? - 5 men, one male double-act and one mixed double act
Acts The Fix owes money to - We especially encourage you to see these acts, if for no other reason than to ease the guilt we feel - one man and one all-male sketch group
Modern - Hey man, that comedian just plugged a projector up his arse! You've got to go see this! - 8 men
Veterans - They'll be dead soon, or too rich to come up to Edinburgh any more - 7 men
Women - Well, you've got to let them have a go, haven't you? - 2 women and one female double-act
Something a bit different - Not interested in hearing a man talk for an hour about how small his penis is and why his girlfriend left him? Try some of this weird shit - 5 men
I'm not making this up - it starts on page 37 here.
Of course you may tell me that the comments are intended to be an ironic joke but it's having a direct impact on the careers of women at the fringe. I have had copies of this magazine thrust into my hands several times in the last few days and like most people will have done I flicked through and had I been in a position to visit shows I might well have taken a recommendation or two out of there without noticing that only 6% of recommendations are female acts and a further 6% are mixed groups. I don't know exactly the breakdown of shows by performer gender but I'm pretty sure that's not a fair representation. So female acts are going to be getting less audience as a direct result of his noxious "joke".
Actually if you read more of the mag it's loaded with misogyny. The Editor's letter includes lines like this: "A comedian is the type of person who will say they are not having sex with your girlfriend whilst your mum is giving them a blowjob under the table. That's the sort of person we are dealing with - egomaniacs so mentally unstable that if they thought it was in the best interests of their "career", they would cut off their penis, stick it onto their forehead, and call themselves Dave The Amazing Dickhead." Which of course is supposed to be funny but is also clearly letting us all know that a comedian has a dick, not a vagina...
The mag also contains an advert for it's own online website (on p16 & 17 if you opened the link) with the slogan "NEW FIX WEB-SITE AT LAST ANOTHER REASON TO USE THE INTERNET" next to a "screenshot" of very graphic pornographic images of women.
Of course the magazine is funded by a ton of comedians buying adverts who desperately want to drag extra punters into their shows. The BBC is also an advertiser (p36) as are City Circle Coach Hire (p41), The Pleasance (p13) and Absolute Radio (p7).
I don't have a particular idea what I'm going to do, but please get in touch if you have any ideas, I really think after all the effort put into the female comics photo-shoot we can't let them get away with this.