What Kind Of Tart Are You?

I've just seen Gordon Ramsay on his "Kitchen Nightmare's" show - promoting a vegetarian restaurant in France, putting a sticker on a girl of about three that read "I'm a vegetarian tart". Now admittedly I don't think that "tart" has the same double meaning in French that it does in English, but in case the implication wasn't clear - he was surrounded by women dressed as can-can dancers (similar to the image shown here). He also previewed the promotional exercise by taking the owner of the restaurant to a topless burlesque show and harping on about how "Paris is sexy". Still eh? If it gets people to buy his over-priced food I guess sexualising infants is just fine...