Zoe Williams really goes to town in the Guardian on media coverage of the so-called WAGs - the world cup footballers wives and girlfriends. And now we're hearing about the G8 WAGs and the Ryder Cup WAGs (who even wear matching outfits like girl guides or drum majorettes) and really the biggest problem I have with the whole thing is that it pre-supposes all the participants in the "main" event will be heterosexual men (it also assumes they're monogamous and in relationships). Well thats not true and not helpful.
Throughout the world cup every match started with some gesture towards the "Lets Kick Racism out of Football" campaign and I think that's great and I hope it works. Next up lets have a campaign to kick sexism out of football. I'd like to see the following measures campaigned for:
1) Equal funding for boys and girls youth development.
2) If women's tournaments do not have equal prize money to mens, then women must be allowed to play in the mens game - globally.
3) Half of all referees and assistant referees to be women, also physios, first aider, commentators, photographers and reporters.
4) Women being encouraged to train for and apply for roles as coaches and managers.
5) Greater media coverage of the women's game.
6) Players who beat their partners or are convicted of sexual assault or rape to be permanently barred from the game (like George Best, Gazza, Lee Sharpe for instance)
7) Stadium bans for fans who shout/sing sexist chants.